Here at the-Coaching Blog-run by Gerard O’Donovan, our aim is to constantly bring value to those seeking to improve their lives. Therefore we have a policy of publishing articles and materials by guest authors whom we value and appreciate. Today’s guest author is Anne M. Bachrach (USA).

Ask any entrepreneur about a very important factor for the growth of their business and the answer would be people – the ‘right’ people. In this day and age, the importance of the workforce gets lost in the myriad of buzzwords which are thrown around by the new age executives. Marketing, research, focus and control groups, and whatnot, one cannot underestimate the contribution the human resource is made to a business. Simply speaking, without the employees, a business cannot survive, let alone thrive.

As an entrepreneur, dealing with employees is a critical skill component. You have to make sure you attract the right people, filter them out before hiring them, retaining them for a long period, and ensuring their growth in the job assigned to them. The workforce today is more professional than ever. Even a person working in the most menial of jobs looks at factors such as job satisfaction and the workplace environment when analysing their working experience.

Attracting the Best

The first step in the process to get the best people working for you is attracting them. If your business fails to attract the cream of the crop, how can you expect to hire them? In this regard, this is the most important part of the process. If you manage to get the best people to apply for the vacancies, you can have your choice of the ideal employees you are looking for. Here are some pointers which will help you.

  • Place emphasis on what the mission and culture of your business is. The grad students of today are specialised in one particular area and if the business culture suits that, they are willing to come on board. If your business wants to educate the highly-educated people, this is something you have to work. For the low-educated personnel, the focus is on work hours, job safety, pay scale, benefits, etc.
  • Advertise the benefits and growth opportunities for the position you are seeking applicants for. Candidates, who are looking to work full time (or even part-time) are interested in what their future would be like if they took the job. Unless you make their career path clear from the outset, you would have a hard time retaining employees.
  • Make the recruitment messages suitable to the needs of the job. If the position advertised is an entry level one, you don’t need to be verbose or talk about job enrichment and other such things. What this means is that you have to tailor the message you send out to the prospective applicants based on the vacancy.

Hiring & Retaining Employees

Once you have attracted the best possible applicants, hiring them is not too difficult. You have to convince them that working with you is the best thing for them and they will happily sign on. Yet, there are some tips which you must follow when hiring employees. The best part is that the tips also help you retain your best workers.

Offer a Good Pay Packet

Being a growing company, paying high wages comparable to the leaders in the industry is impossible. The basic pay package includes the salary as well as other perks and benefits which you, at this point, cannot afford. What you can do instead is offer stock options, performance related-bonuses, frequent promotions, a few more holidays off than the minimum allowable, etc., to keep them motivated and satisfied with the financial compensation. Offering a good pay packet does not mean you break your budget.

Accommodate Their Lifestyle

Employees love working at places where their lifestyle is easily accommodated. For instance, the family needs of some people don’t allow them to work the usual 9 to 5 shifts. If you are flexible in terms of working hours, the employee would be more than happy to work and keep working for you for a long time.  Some of their work might be able to be done virtually; therefore, saving daily drive time can be appealing to motivate and productive employees.

Bolster Job Satisfaction

Over half the people working hate their jobs. One good opportunity and they would happily switch employers. However, they are not often the best employees a company has. The best ones are those who love coming to work and enjoy their jobs. Job satisfaction is a crucial part of the workplace experience. If an employee feels happy when coming to work, they will be punctual and more likely to stick with you. As an employer, you have to create an environment in which the employees enjoy their work and get a lot of satisfaction from doing their work.

Ensure Growth and Development

Happy employees are the key to your business’ growth. However, job satisfaction alone is not enough. You should make sure there are plenty of opportunities for the employee to learn and grow in the job. Like satisfaction, job enrichment is a surefire way of retaining employees for a long time. Offer consistent chances for growth, including promotions, attending special job-related courses, as well as greater responsibility and authority with the passage of time. This would also make delegating work easier for you.

Final Word

Employees are the lifeblood of any business, big or small. If you want to take your business to the next level, it is imperative that you find, hire, and retain the best people for your business. Remember, it all starts with attracting the best – right off the bat!

About Anne M. Bachrach

Anne M. Bachrach is known as The Accountability Coach™.  She has 23 years of experience training and coaching.  Business owners and entrepreneurs who utilise Anne’s proven systems and processes work less, make more money, and have a more balanced and successful life. Anne is the author of the books, Excuses Don’t Count; Results Rule!, and Live Life with No Regrets; How the Choices We Make Impact Our Lives, and The Work Life Balance Emergency Kit.


£6500one-off fee
  • For a one-off fee, you are able to submit your own post on the worlds’ largest coaching blog.


£25000three month slot
  • Above the fold rotating banner/box. Price is for a 3 month slot.